White Paper

Medical White Papers are conducive to purchase decisions

Clinics, medical supply centers and physicians' practices must often take decisions when it comes to large investment projects. In order to financially appraise and justify planned expenditures, clinical and medical decision-makers use white papers as well-grounded foundations. These explain clearly and in concrete terms the advantages and uses of a product or system solution.

Currently, some two-thirds of all companies utilise white papers for preselection of product solutions. Almost half of these companies contact the manufaturer during the decision-making process to obtain additional detailed information. As a result, white papers are strategically important pre-sales instruments. They definitely assist decision-makers during selection or preference of products.

SWAN - Scientific Workflow Analysis GmbH (s.w.an) creates professional white papers for your product solutions, which effectively support your company's marketing and sales. As an independent company that works according to scientific methodology, we analyse and validate the benefits offered by your products and explain them in detail.

 

Our procedure:

Using product-specific cost effectiveness studies as a basis, we explicitly present the performance, efficiency, cost savings and competitive advantages of your products. While doing so, the focus is always on the main features and functions relevant to your target group. These are presented scientifically and objectively.

All relevant results are graphically and attractively prepared and presently so as to be easily understood. So doing enables the clinical and medical decision-makers to comprehend - in a minimum of time - the benefits of their product solution and thereby reach a positive investment decision.

Your benefits:

  • Highly effective marketing and sales instrument
  • Acceleration and facilitation of investment decisions
  • Promotion of buying interest
  • Improvement of the buying process
  • Reinforcement of the company image and product image
  • An effective PR tool